I typically recommend sticking with neutrals and earthy tones. Neutrals doesn't mean just grays and browns, there's neutrals of every color (mustard yellow, forest green, navy blue, burnt orange, etc.) Stay away from bright, fluorescent distracting colors. The only specific colors I typically recommend to stay away from are pinks, bright oranges, and reds. If you have dark or olive toned skin it might be an exception with the light conditions, but a lot of the time it results in people looking really pink in photos. So try and stay away from those colors if you can, but if you really want to wear something that is pink, orange, or red just check with me! If you're still feeling lost, look through some of my past galleries for more color scheme inspo.
Avoid big, loud, chunky, crazy patterns. The smaller or more subtle, the better! If the pattern is too loud, it will distract from your faces. Flannels are always a yes in my book (probably because I wear one every day haha)! I usually try to avoid pairing too many patterns together because, you guessed it, it makes the photos feel a little hectic and distracting from your faces and the location. Also, be sure to iron your clothes before so there’s not huge wrinkles distracting from your faces either!